When talking about good design, we tend to gravitate towards the aesthetics of a product. But that’s not necessarily what makes a product great.
Good design is not just about what something looks like, but also about how it functions. It’s the result of research, user experience, and visual design coming together to solve a problem within a given set of constraints.
I like to think of design as a second language.
Because the choices we make can help determine the message we deliver and how well we communicate it to a user. Ultimately, designs most important job is to guide a user along a journey towards completing their goal.
About David Silva
David has over 15 years of experience designing for brands such as Nike, Disney, American Airlines, and Toyota. He currently works with startups to design digital products.